Meet Martha
Are you leading a startup or growing organization and struggling with burnout, misaligned talent, or operational inefficiencies?
That’s where I come in.
I specialize in building high-impact teams by ensuring the right people are in the right roles—eliminating inefficiencies that slow growth and cost money.
When startups align talent with strategy, they scale faster and smarter. My expertise lies in helping founders, leaders, and teams optimize their strengths, streamline operations, and drive profitability—so you can focus on what truly moves your business forward.
Let’s build the foundation for scalable success, aligned leadership, and a thriving culture—together.
What I Specialize In
Building High-Impact Teams
In the fast-paced startup world, success hinges on having the right people in the right roles from day one. Using talent optimization strategies, we help founders and leaders identify key strengths, align talent with business goals, and create a scalable team structure that drives growth.
Eliminating Inefficiencies for Faster Growth
Startups often face unseen obstacles—misaligned roles, high turnover, and operational bottlenecks. Through strategic assessments and exercises, we pinpoint what’s slowing you down and implement solutions to increase efficiency, engagement, and profitability without unnecessary hiring costs.
Aligning Vision with Execution
A strong vision is critical, but execution is where many startups struggle. By aligning team capabilities with business strategy, we help founders and leaders create a roadmap that ensures sustainable growth, funding readiness, and long-term success.
“Great experience! Martha has a passion for helping people and you will recognize that the minute you connect with her. Professional, knowledgeable and easy to talk too! If you have ever considered coaching, Martha is an excellent choice!"
-Zeke G
"Martha has helped me a great deal in creating goals and timelines. This has been beneficial in clarifying what I need to accomplish to reach my business goals. Martha is very personal & caring ❤️"
-Terra
"I would highly recommend Martha as a coach. Her passion and dedication to you comes through in her willingness to be available to help you. I love how she is willing to be supportive when you have those moments you may have to dig deep to go to the next level in your life. If you are willing to do the work, she's willing to support you every step of the way."
